BUSINESS PLAN MISSION STATEMENT
Define what makes your business special
Your mission statement can attract employees, retain customers, satisfy lender requirements and provide a roadmap for your future success.
Embrace the process
With your business plan鈥檚 mission statement, you鈥檒l be differentiating your business. You鈥檒l be defining what you鈥檙e about for yourself, your organization and anyone doing business with you. Take the time to craft a statement that truly reflects why you do what you do. Start by asking yourself how your business is different from any other organization.聽
Maybe it鈥檚 the principles you stand for, the relationships you maintain with suppliers or a cutting-edge technology or process that you employ. Work towards a concrete, specific summary of what your business is and why it鈥檚 special. In doing so, you鈥檒l identify the core identity that will serve as your guidepost for all of your work going forward.
Skip the cliches
A lot of businesses claim to provide 鈥渨orld-class鈥 customer service or to have 鈥渢he best possible鈥 product or work environment. Eliminate buzzwords and instead focus on an actionable statement that can only apply to your individual business. Describe the personality of your business and its purpose.
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Writing a Business Plan
You can鈥檛 create a business plan without first understanding what goes into it. Check out our resources to jump-start your draft. Learn more about聽Writing a Business Plan.
A strong business plan can help you secure financing and seed investment from M&T.
Partner with M&T 萌妹社区
M&T鈥檚 Business 萌妹社区ing Specialists are ready to offer you support at any stage of your business. Get to know the advantages of being an M&T Business 萌妹社区ing client.聽